Auth0
By Okta, Inc. (Auth0)
Auth0 adds MFA to customer-facing apps and is priced by monthly active users, from a free plan to $35 a month for 500 users. Adaptive MFA needs an Enterprise plan with a paid add-on.
- From
- $35 a month
- Free plan
- Yes
- Free trial
- No
- Prices checked
- November 4, 2026
Pricing
Checked November 4, 2026 on the vendor's pricing page.
| Plan | Price | Charged | Notes |
|---|---|---|---|
| Free | Free | up to 25,000 monthly active users | No credit card required |
| B2C Essentials | $35 a month | per 500 monthly active users | $70 at 1,000 users. Yearly billing is 11 times the monthly price |
| B2C Professional | $240 a month | per 500 monthly active users | $240 at 1,000 users. Yearly billing is 11 times the monthly price |
| Enterprise | On request | custom | Adaptive MFA is an add-on |
Costs not in the plan price
- Adaptive MFA needs an Enterprise plan plus its add-on, and neither has a published price.
Categories it qualifies for
Facts we checked
- Auth0 supports push notifications through its Guardian app and WebAuthn security keys such as YubiKey and Google Titan, and says available factors depend on the subscription plan. Source, checked November 4, 2026
- Adaptive MFA checks each login and asks for extra verification only when it looks risky, and it requires an Enterprise plan with the Adaptive MFA add-on. Source, checked November 4, 2026
- Enrollment is controlled through post-login Actions, where the enrollWith and enrollWithAny commands choose which factors users are prompted to enroll in. Source, checked November 4, 2026
- A single user flow can run only four of the enroll and challenge commands. Source, checked November 4, 2026
Reviews
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Who pays us
Okta, Inc. (Auth0) does not pay us anything.